BRANDING//

BMX branding is key within the industry. Every brand has a logo, which is made up of either a memorable symbol or word. These are key for the brands, as these will be placed on every advert and product, and will also be made into stickers, which will make there way everywhere as kids will stick them on bikes, ramps and helmets. 

I realised that it is extremely important for a clear brand identity. I wanted to create a logo/design for each style of riding which could be repeated again and again. I would need something clear and obvious to a BMX rider.

I looked into existing branding of BMX companies and realised most had several things in common;

- simple shape

- usually one word or less

- mostly black and white

Here are some examples.

I also looked into each kind of riding, and the differences between how people set their bikes up for a different discipline.

For Trails;

-Wide tires for traction

-High front end for stablilty

- 1 or 2 Brakes

-Large gear ration for speed.

For Street;

-2/3/4 pegs for grinding

-small sproket so it doesnt get caught on anything whilst grinding

-Smaller bars for tricks

-usually brakless.

For Park;

- Thinner Tyres

-Cable detangler

-No Pegs

-Good rear brake

-Light parts

I will take all these elements into consideration when designing my brand identitiy/logos as these are the key features which seperate each discipline form the other.

I also looked into a more graphic approach to branding, Here are som images I found on designspiration.com. I like how the resemble a traditional logo or brand stamp. These are the kind of typography/graphics which i would like to use on top of my photography.