DIGITAL TYPE//

After combining my photography with my hand rendered type, I decided I would like to use a similar concept at the beginning of my moving image piece, but to be more appropriate I wanted to create it digitally. I took inspiration for a number of sources. I've always been interested in brand identity, and logos such as below. These are my favourite style of logos.

 I decided to use a circle as the base shape for my logo. I love how shape can sit cleanly in the centre of the design and seperate the logo from the background image.

I experimented with a handfull of hand rendered type just to make sure, and although they were more appealing than I orginally thought, the digital ones worked better as they appeared cleaner and smoother than the hand rednered. Working digitally is more versatile because of sizing and rendering, as I won't have to worry about loosing quality if it needs to be enlarged. I decided to keep the colour scheme very minimal with greys/blacks/whites. I did this because I intent to lower the opacity and blend them on top of other designs. I saved them all as layered files though, as this would if neccersary, give me the possibilty to change the colour if I wanted too.

I overlayed them onto a few screen shots for some testing. I like how these came out and they had the desired effect. Although they all work well, I purposfully made each test slightly different, to experiment with slightly different variables, so I knew which method worked best. For example, When the shot was out of focus, I used an opaque design, as the clear logo contrasts nicely from the out of focus background. Whereas if the background image was in focus (top)  I lowered the opacity slightly so that none of the shot was being hidden and you could still make out objects/outlines through the logo.

My favourite is definitely the out of focus method. I like how it is easy to ready the test, and there is no distractions in the background. When the clip gets pulled back into focus though I would fade the type out so it isn't in the way of the footage.